This is a practical guide and checklist for launching your product on Product Hunt. Make sure you give yourself the best chance of success on launch day with these easy to follow steps and tips.

Community Launches

What people are saying

We ended at #4 for the day and received over 200 votes on Product Hunt which we're extremely happy about! The checklist for launching on Product Hunt from @mattcrail was really useful in helping us to prepare so do check it out if you're launching your product. Krupali@Everysize

This guide is solid gold. Cannot recommend it enough. It helped us get featured on the PH homepage and end the day with 200+ votes. Mishka@This Code Works

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You can follow this guide to a T and do everything right, and sometimes your product will still flop. This can be for a number of reasons:

Do's and Don'ts


✅ Prepare!

✅ Link from your website to Product Hunt

✅ Share with everyone you can who might be interested

✅ Try and connect with makers on Product Hunt ahead of time and build a following

✅ Know you won't show up on the main page until you are featured, so get engagement as soon as possible

✅ Post right at midnight PST the day of launch

✅ Be prepared to answer questions and provide support throughout launch day

✅ Make it super easy for your community to get involved

✅ Make sure you have the infrastructure ready to handle a new influx of users or visitors


❌ Don't ask for upvotes - ask them to get involved and list the various ways they can

❌ Worry too much about a Hunter - a lot of people focus too much here when in reality it is just another person to help promote it with you

❌ Sit on your hands and hope you get upvotes - drum up support from your users

❌Expect a successful launch to be your full go-to-market strategy (check out this post)

Launch Checklist

Here's the step by step guide to getting the most out of your launch. We try to make it as easy to follow as possible, so you always know what to do next.

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Before Launch